With the integration, brands can now:

• Respond to direct messages, @mentions, and Stories from the Kustomer Platform, eliminating the need for toggling between tabs or devices.
• View messaging on Instagram in a single timeline view, along with other customer interactions and conversations across multiple channels and platforms.
• Leverage intelligent routing, automation and artificial intelligence (AI) to seamlessly keep up with demand and cost-effectively scale.
• Track KPIs and manage service level agreements (SLAs) for Instagram conversations.